Real estate marketing insights

Field notes on web design, SEO, and demand generation for property professionals. What we publish, we practice.

2026-05-20

AI in Real Estate Marketing: Tasks and Review Controls

A workflow for drafting, lead response, media, and reporting with source controls and accountable human review.

2026-05-13

Real Estate PPC: How to Get a 5x ROI on Paid Search

The exact account structure, keyword strategy, and landing page formula that turns Google Ads spend into closed deals for brokers and property managers.

MarketingRead

2026-05-06

Property Management Lead Generation: The 2026 Playbook

How the top property management firms generate owner leads. SEO, paid search, referrals, and partnerships — ranked by cost per signed contract.

StrategyRead

2026-04-29

Luxury Real Estate Branding: What Separates the Best

Why some luxury agents command 3% commissions while others compete on price. The branding, positioning, and presentation principles that justify premium fees.

MarketingRead

2026-04-22

The Real Estate Social Media Strategy That Actually Generates Leads

Stop posting listing photos into the void. Here is the content strategy, posting schedule, and ad formula that turns Instagram and LinkedIn into lead sources.

MarketingRead

2026-04-15

Why Website Speed Is the Most Underrated Real Estate SEO Factor

Core Web Vitals are now a ranking factor. Here is how slow load times hurt your Google rankings, and the specific fixes that improve LCP, INP, and CLS for property sites.

SEORead

2024-03-15