Real estate marketing, explained plainly
Guides for owners, property managers, developers and broker teams on the work that fills buildings: search, websites, paid media and measuring what produces signed leases.
- Guides
- 21
- Topics
- 8
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Commercial Real Estate SEO: How Owners and Brokerages Win Searches for Space
How owners and brokerages win the searches tenants and brokers make for space: building pages, submarket hubs, technical foundations, local authority and reporting by tours.
Real Estate Website Design: What the Site Must Do Before It Looks Good
What a real estate website has to do for each audience, how to structure property pages, when a template is enough, and how to brief an agency so the project goes well.
Property Management SEO: How to Win the Owner Searches in Your Market
How property management companies win local owner searches: service-area pages, Google Business Profile, reviews, fee content and measuring by signed agreements.
How Much Does Real Estate Marketing Cost? Websites, SEO and Paid Media Explained
What real estate websites, SEO programs and paid media typically cost, what drives the price up or down, how to budget per property or door, and the proposal red flags to watch for.
Commercial
Commercial Real Estate SEO: How Owners and Brokerages Win Searches for SpaceHow owners and brokerages win the searches tenants and brokers make for space: building pages, submarket hubs, technical foundations, local authority and reporting by tours.Commercial Real Estate Website Design: What Tenants, Brokers and Investors Look ForThe building pages, availability data, downloads, contacts and investor content that make a commercial real estate website useful to the people who lease and fund buildings.
SEO
Property Listing Page SEO: Building, Address and Availability Pages That RankHow to structure property and availability pages so they rank for building names, addresses and neighborhoods, and keep ranking when units lease.Schema Markup for Real Estate Websites: What to Add and What It DoesWhich schema.org types a real estate website should use, what Google actually shows as rich results, where markup only helps understanding, and how to test and maintain it.Website Speed for Real Estate Sites: Core Web Vitals on Photo-Heavy PagesWhy real estate sites are often slow, the Core Web Vitals thresholds to aim for, and the practical fixes for galleries, listing widgets, maps, tours and scripts.Real Estate SEO: A Practical Guide for Property and Service PagesThe fundamentals of real estate SEO: matching searches to the right pages, building service, area and property pages, local search, technical basics, links and measuring results.Google Business Profile for Real Estate: Eligibility, Setup and ReviewsWho in real estate can have a Google Business Profile, how to set it up correctly, how to earn reviews within the rules, and how to measure what the profile produces.
Websites
Real Estate Website Design: What the Site Must Do Before It Looks GoodWhat a real estate website has to do for each audience, how to structure property pages, when a template is enough, and how to brief an agency so the project goes well.Why Property Websites Don't Convert, and How to Fix YoursThe common reasons property websites attract visitors but few inquiries, from buried next steps and long forms to stale availability and slow pages, and what to fix first.Property Management Website Features: What Owners, Residents and Applicants NeedA practical checklist of property management website features for owners, residents and applicants, plus the fair housing and accessibility basics every site needs.
Property Management
Property Management SEO: How to Win the Owner Searches in Your MarketHow property management companies win local owner searches: service-area pages, Google Business Profile, reviews, fee content and measuring by signed agreements.Property Management Lead Generation: Comparing Channels by Cost per DoorThe owner lead channels that work for property managers, how to compare them by cost per signed agreement, and why follow-up speed decides many deals.
Multifamily
Paid Media
AI Search
Strategy
How Much Does Real Estate Marketing Cost? Websites, SEO and Paid Media ExplainedWhat real estate websites, SEO programs and paid media typically cost, what drives the price up or down, how to budget per property or door, and the proposal red flags to watch for.New Development Marketing: From Pre-Launch to StabilizationA phase-by-phase plan for marketing a new development: brand and naming, the pre-launch site and waitlist, broker programs, paid media under housing rules and absorption reporting.Real Estate Lead Attribution: Connecting Marketing Spend to Signed LeasesHow to trace every inquiry from first click to signed lease or management agreement: campaign tags, key events, call tracking, CRM stages and feeding outcomes back to ad platforms.AI in Real Estate Marketing: Where It Helps and the Controls It NeedsWhere AI genuinely saves real estate marketing teams time, and the source records, human review and fair housing and advertising controls that keep it accurate and compliant.Luxury Real Estate Branding: Restraint, Photography and a Consistent VoiceWhat separates convincing luxury real estate brands from expensive-looking ones: clear positioning, careful naming, architectural photography, restraint in design and a consistent voice.Real Estate Social Media That Produces InquiriesHow property brands use social media to produce inquiries: the formats that work, turning followers into email subscribers, paid social within housing rules, and measuring results.