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A real estate marketing team that answers to signed leases

RealtyBuilt is the real estate division of Liberty Design Studio. We build property websites, search and paid programs, and the tracking that connects them to signed business, for owners, managers, operators and developers.

Michael Berardi, founder of RealtyBuilt, on a city street
Michael Berardi ยท Founder

Why RealtyBuilt exists

I started RealtyBuilt after watching real estate firms pay four vendors who never spoke to each other. The website agency didn't understand search. The SEO consultant had never sat in a leasing meeting. The photographer delivered images sized for print. The ad manager reported clicks while the leasing team asked where the tours were.

So we built one team that does the work together, and one rule that keeps it honest: the plan is judged by inquiries, tours and signed leases, not by traffic. Tracking goes in before any campaign, and the monthly report shows what each channel produced.

That approach is behind every result on this site, from a SoHo office portfolio that grew qualified organic inquiries tenfold to a Baltimore student housing property that reached its occupancy target ahead of the academic-year deadline. The case studies show the details, and our guides explain how the work is done.

Services
9
PEP Real Estate
146K+
annual search impressions
Property Perfected
+574%
search visibility, 90 days

How we work

Measured in signed business

Every engagement starts with tracking, so reports can show inquiries, tours and signed leases or agreements by channel. Budget follows what produces them.

Real estate only

Availability data, leasing cycles, housing ad rules and fair housing copy are everyday work here. We know how brokers, owners and residents actually use a site.

Plain dealing

Published prices, fixed-fee proposals and accounts in your name. If something is not working, the report says so and the plan changes.