A luxury real estate media brand earning press in Architectural Digest and Dwell but failing to capture that attention. We built the social and email program that turned readers into subscribers.
The Value of Architecture — Luxury Real Estate
Measured Results — The Value of Architecture
The Challenge
Major press coverage created awareness, but most interest disappeared after the article. The brand had no reliable way to turn editorial attention into followers, subscribers, or repeat reach.
What We Did
We structured an Instagram publishing program around the homes and design details people already responded to, added email capture with segmentation, and documented everything for internal handoff.
What We Delivered
Social Media Strategy · Email Marketing · Content Strategy
