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From 500 to 90K+ Audience in 18 Months

A luxury real estate media brand earning press in Architectural Digest and Dwell but failing to capture that attention. We built the social and email program that turned readers into subscribers.

500 → 10K
Instagram Growth
during 8-week engagement
60%+
Email Open Rate
on segmented sends
90K+
Total Audience
18 months after handoff
50K+
Email Subscribers
after launch

Challenge

Major press coverage created awareness, but most interest disappeared after the article. The brand had no reliable way to turn editorial attention into followers, subscribers, or repeat reach.

Solution

We structured an Instagram publishing program around the homes and design details people already responded to, added email capture with segmentation, and documented everything for internal handoff.

What We Delivered

Social Media Strategy

Email Marketing

Content Strategy