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Service System 02 — Commercial Real Estate

SEO that fills your vacancies

Stop paying LoopNet for every lead. We build your organic presence so tenants and brokers find you directly — and you own the relationship from the first click.

PEP Real Estate — Case Study

Annual Impressions
146K+12-month window
Page-One Rankings
10+target queries
Lead Growth
10xqualified organic
Read the full case study

Where this program competes

Aggregators own the broad terms. We build and defend the specific pages they cannot maintain — one query class at a time.

“Office space for lease [submarket]”

Dedicated property and availability pages per building

“Retail space near me”, “industrial/flex [city]”

Submarket and property-type hub pages

“[brokerage] [city]”, broker profile searches

Optimized broker and team profiles with schema

“[market] office market report”, investor research

Market reports and investor-targeted content

Built for commercial brokers & developers

Every engagement starts from your inventory and your submarkets — then works outward to the content and citations that support it.

New to how property search works? Read Real Estate SEO Basics for Property and Service Pages.

  • Property-specific landing pages
  • Neighborhood & submarket SEO
  • Schema markup for commercial listings
  • LoopNet & CoStar alternative strategy
  • Broker profile optimization
  • Investor-targeted content
  • Local citation building
  • Backlink acquisition from CRE publications

From hidden to fully leased

  1. 01

    Research

    Identify the searches your tenants actually use. Map competitor gaps and keyword opportunities.

  2. 02

    Structure

    Build property pages, neighborhood guides, and market content around real search intent.

  3. 03

    Optimize

    Technical SEO, schema markup, page speed, and local signals that Google rewards.

  4. 04

    Convert

    Lead capture, CRM integration, and attribution that connects SEO spend to signed leases.

Commercial Real Estate SEO FAQ

Questions from brokers and developers.

Commercial SEO targets business owners, investors, and tenant reps, while residential SEO targets consumers. The search terms are different ('office space for lease SoHo' vs 'homes for sale'), and the sales cycle is longer. The content also needs to address ROI, foot traffic, and zoning rather than bedrooms and bathrooms.

Own your lead generation

Stop renting leads from aggregators. Build an asset that generates tenants and investors for years.