All Case Studies
End-to-End Tour Attribution Achieved
A Baltimore student housing property with a short leasing window and broken conversion tracking. We fixed the data first, then optimized campaigns to connect spend to tours and occupancy.
>7%
Click-Through Rate
during leasing window
End-to-End
Tour Attribution
click to booking
Achieved
Occupancy Target
ahead of deadline
Days
Campaign Speed
not weeks to launch
Challenge
The leasing season had a hard stop tied to the academic calendar, but campaigns couldn't be optimized because conversion tracking was unreliable. Ad spend was essentially flying blind.
Solution
We rebuilt conversion tracking for forms, tour bookings, and applications first. Then we targeted graduate-student segments with higher intent and shifted budget toward campaigns producing actual tours.