A Baltimore student housing property with a short leasing window and broken conversion tracking. We fixed the data first, then optimized campaigns to connect spend to tours and occupancy.
Measured Results — Woodrow on 30th
The Challenge
The leasing season had a hard stop tied to the academic calendar, but campaigns couldn't be optimized because conversion tracking was unreliable. Ad spend was essentially flying blind.
What We Did
We rebuilt conversion tracking for forms, tour bookings, and applications first. Then we targeted graduate-student segments with higher intent and shifted budget toward campaigns producing actual tours.
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